T-Rex: Conceptual metaphors are those that allow us to understand one idea in terms of another! They inform the language we use when talking about all sorts of concepts, and are almost subconscious.

T-Rex: For example: "LIFE IS A JOURNEY"!

T-Rex: People use this metaphor all the time, all talkin' about "going places in life", "getting a head start in life", "being at a crossroads", and so on. It's so entrenched that to talk about life using another metaphor seems odd! For example, saying "I've saved $3.55 in life" sounds weird, but only because I'm using the much less popular "LIFE IS A DISCOUNT STORE WITH SALES THAT CAN OCCASIONALLY BE TAKEN ADVANTAGE OF" metaphor.

Utahraptor: Are there other metaphors like this?
T-Rex: Oh, tons!

T-Rex: "Burning with desire" and "warming up to someone"? That's "AFFECTION IS HEAT". "Falling behind" at work before "catching up"? "SCHEDULES ARE MOVING OBJECTS". "You're in my way", "Get out of my way", and, ARGUABLY, "I've lost my way"? That's the classic "DIRECTION IS A BUCKET THAT PEOPLE KEEP SNEAKING INTO".

T-Rex: In conclusion, cognitive linguists love conceptual metaphors because they allow us to describe direction as an intensely desirable giant bucket.
T-Rex: The end!