| when an ad or something similar uses an asterisk as if to call out a footnote, but doesn't include the actual footnote | REGRET INDEX:
0.93a regret index of 1 is ultimate regret
this result collects the hard-earned
experience of 16 lifetimes of regret
permalink to this result commentsPseudonym: see our website for GREAT OFFERS and full footnotes
Kento: Don't linguists use asterisks in descriptions of language to mark incorrect use of the language?
Pseudonym: Yep. But ad-designers are not linguists.
agent57: Nor are they marking mistakes in their own copy. I thought that [sic] was usually used for that, too, or is that only with spelling?
agent57: Also, I was thinking mostly of bath products, where it'll make an asterisk followed claim on the front, that will not be accompanied by a footnote anywhere on the bottle, and there isn't even a website to go to to find the footnote.
agent57: It pretty much reads as "this information is fabricated, but we're not going to tell you how."
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